The Diamond J was the first brand I ever branded on my once in a lifetime rodeo horse Jess she took me to win lots of rodeos, 1D checks, a top ten finish at AQHYA world show and a rodeo scholarship to Oklahoma Panhandle State University in 2022. However, in 2023 Jess unexpectedly passed away and we couldn’t think of a better way to honor her than through a small business:) She is greatly missed.